Decentralized finance (DeFi), and cryptocurrency presales ways for crypto projects to tokens are sold to early backers before the project launches on exchanges. Presales allow projects to gauge interest, build their communities, and raise capital ahead of their official launch. However, not all presales are created equal. Some projects have strong community engagement and support during their presale, while others struggle to gain traction. As an investor, being able to analyze and detect genuine presale engagement helps you identify promising projects early on. It is where on-chain analytics come in handy.
Number of unique buyers
The number of unique addresses purchasing tokens in the presale indicates the breadth of interest in the project. Projects with a high number of unique buyers tend to have stronger communities and be better positioned for long-term success. Be wary of presales dominated by only a handful of large buyers, as this is a sign of insufficient community traction. How to Buy RETIK in the Presale? The necessary identification documents to comply with Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations.
Presale funding rate
Analyzing the rate of funding during the presale provides a sense of momentum and hype. Projects that fill their presale allocation quickly tend to be more popular and better capitalize on the excitement around their launch. On Ethereum, you track the presale funding rate by checking the ETH balance of the token sale contract over time. Be skeptical of presales that stall near their target raise amount, as that is an indicator of weak organic demand.
Buyer concentration
While the overall number of buyers matters, it’s also important to analyze the concentration of funds raised. Are the contributions distributed widely among many smaller buyers, or is the presale dominated by a few large wallet addresses? Higher buyer concentration is generally less ideal, as it means the project is overly reliant on a small group of core backers. Checking the distribution of transactions interacting with the presale contract provides a snapshot of buyer concentration.
Presale transaction sizes
Related to concentration, analyzing the distribution of transaction sizes also reveals meaningful patterns. Many smaller transactions indicate organic excitement from regular investors. A handful of very large transactions may come from deep-pocketed crypto funds or venture capitalists. The breakdown of transaction sizes provides context on who is participating in the presale and the nature of their support. It data is available by querying the token sale contract address.
Secondary market activity
Once tokens are distributed after the presale, examining secondary market activity sheds light on continued engagement. Tracking trading volumes, number of exchange listings, and price performance relative to Bitcoin provides quantifiable data on how eagerly the community begins trading the token.
Higher secondary market activity right after token distribution usually indicates stronger presale engagement. Platforms like DappRadar facilitate tracking data like exchange volumes and prices for newly launched tokens.
Social metrics
While on-chain data reveals underlying activity, combining it with social listening provides the full picture. The number of Twitter followers, Telegram group members, Github activity, and other social signals indicate genuine community excitement beyond just financial investment. Comparing social metrics before and after the presale demonstrates whether the project was able to meaningfully grow its following during the process. Platforms like LunarCrush track social metrics for crypto projects.
