We at Grow Finance understand how important it is to have suitable Asset Finance offerings on the table for your potential clients. Luckily for brokers, Grow Finance offers an extensive range of Asset Finance options for your clients, including Finance for cars, trucks, trailers, solar power, medical, and equipment. If your client needs an Asset Finance offering, we will have a solution.
However, if you are struggling for leads, you won’t have anyone to show our offerings. Lead generation is crucial to running a successful business. When it comes to lead generation, your digital channels are the key. Here are some helpful tips if you are struggling to find potential clients:
Build A Website To Capture Leads
Your website is often the first impression you will make on a potential client, which is why your digital platform must be user-friendly, easy to navigate, clear, and concise to all visitors. You want to engage a potential client and make them realise they want to enquire about your services. You must have a web presence now, more than ever, as the pandemic has led to an increase in digital activity. Everyone is using digital channels to search for services.
Understand Your Target Market
How can you aim your services at your target market if you don’t know who they are? A great solution is to research and use the range of tools out there to help, such as Google Analytics and Google Keyword Tool. These will help you undertake the necessary research to get an insight into your target market. Then you will be able to adjust your advertising, content, and services accordingly.
Engage Your Audience
Lastly, it’s essential that you engage your audience by providing advice that will help solve their problems. An excellent way to do this is to put out a quarterly newsletter that includes advice-themed content. Include case studies of your work, and make sure it is relevant to your target market; you can position yourself in their eyes as an expert in the market. You can also re-use your content across multiple platforms, such as in your newsletter and across paid and free social media posts, depending on your budget. This way, you can get the most out of your content, plus you can embed your lead generation into your content through swipe-ups and a call to action to maximise leads.
While these are all great ways to get a potential client on board, you won’t get far if you don’t have suitable asset finance offerings. For Asset Finance offerings explicitly made to cater to SMEs, get in touch with a member of the Grow Finance team on 1300 001 420 to discuss your clients’ options. Our experts have in-depth knowledge to understand your financing needs which translated to better service and financing options. When you are dealing with us, you get the advantage of directly dealing with the lender, which means a fast and flexible solution to all of your needs. For more information, visit the Grow Finance website now.
